This year's Turkey Drive aims to raise at least $53,000 to support the Cranbrook Food Bank and Salvation Army through the holiday season.
The Cranbrook Chamber of Commerce is open today to accept donations for their big holiday fundraiser.
Head Turkey Jason Wheeldon says the public can come by their main office and give to what he feels is a worthy cause.
"The idea is to reach out to every member of our community and have them help in some way, shape, or form. It's a touching day to watch people come into the Chamber office with their donations. There's a story behind every donation too."
The Chamber is sending out a group of volunteers known as "Little Pluckers" to go around the community and collect donations. Karin Penner was the top fundraiser for the third year in a row in 2017 and has been affectionately dubbed the "Mother Plucker".
With each turkey costing $20, they are hoping to surpass last year's total of $53,000.
"The one thing I've always known about Cranbrook is it's incredible and its biggest asset is its passion and it's shown year after year. Everybody from every age and community supports the Turkey Drive and we hope to see that again this year."
Donations can be made at the Cranbrook Chamber of Commerce office, by phoning 250-426-5914, or visiting cranbrookchamber.com
Audio: Jason Wheeldon, Head Turkey