Believing Cranbrook has been "a well-kept secret for too long", Cranbrook Tourism's new marketing coordinator looks to integrate both locals and tourists into a new marketing strategy for the City.
Alana Krushen, an East Kootenay native, has ambitions to make Cranbrook into a more enticing tourist destination.
Since taking on the position, Krushen feels that Cranbrook's marketing strategy could use some work.
"We are a wonderful community and I think we were a little behind in the times, but there's so much opportunity for growth now," she said.
The problem, she feels, was that Cranbrook didn't have a marketing strategy before she came in.
"I certainly do believe that we need to change our perception, even in our local community, on all the great things that we're doing."
Krushen said the East Kootenay has plenty of activities to offer outdoor enthusiasts, with hiking, camping, boating and skiing destinations within a short distance. A fan of outdoor activities, Krushen feels that is where Cranbrook and the surrounding area really shine.
"You get off work at four or five P.M. and you can still get in your car and go for an hour or two long hike and get somewhere amazing and have a spectacular view," Krushen told Summit 107. "Bear Lake is a favourite of mine, then Tanglefoot as well. It's a close second, the two of them are just spectacular and there's so many more I can list off right now."
Planning to engage more on social media, through videos and photography, Krushen hopes to make Cranbrook stand out. Future plans for projects include videos to show outdoor opportunities around the area or unique local businesses.
"We are kind of doing a co-op tourist project with My Kootenays, which goes from Cranbrook to Radium. We're doing video production here at the end of the month," explained Krushen. "I'm really looking forward to seeing some more innovative and quality production here to showcase what we have. It's been a well-kept secret for too long, I think it's time that people outside the community see how great we are."
Cranbrook Tourism has launched a revamped website and will begin conducting community engagement to bring awareness to what the City has to offer for visitors and locals.
Audio: Alana Krushen, Cranbrook Tourism Marketing Coordinator